More than 20 owners and marketing managers attended the newest training offering from Foundation Supportworks — “Residential Marketing Training.” Residential Marketing Training examines effective marketing strategies for varying sized businesses, from small and start-up businesses to companies that exceed $5 million in sales. The participants evaluated a multitude of creative ways to generate leads at an allowable cost, such as grass-roots, guerrilla marketing techniques to techniques that would not only generate leads but also build brand awareness in associated markets. The course also provided an opportunity for attendees to set goals, determine annual and monthly marketing budgets, and analyze the results of marketing expenditures to adjust future strategies. Residential Marketing Training was held at the Foundation Supportworks east coast dealer support facility in Seymour, Connecticut to allow for easier access for those dealer offices located on the east coast. The same course will be offered again at the corporate headquarters in Omaha, Nebraska in December of this year.